The Top 4 TikTok Trends Music Marketers got to be careful For In 2020

The Top 4 TikTok Trends Music Marketers got to be careful For In 2020

      Top 4 TikTok Trends Music Marketers got to Watch.2020.

Let's Get Started!

TikTok content is busy and constantly changing. So, it are often overwhelming having to remain up with this trends on the platform. you've probably thought: how am i ready to stay up thus far and win on the platform without missing a beat?

Well, this is often often where we come in…

Having helped brands like Universal, Warner & Sony Music to master the music trends and build a way on TikTok, we've cracked the science of the thanks to create global hits and switch your artists into stars overnight by utilising the relevance of popular content.

Using our TikTok expertise, we've made predictions on what we expect are becoming to massive trends on TikTok in 2020. So, without further ado, let’s grind to a halt in.

1. MEME CULTURE
As marketers, we are all aware of how memes dominate the social media world. But what plenty of marketers don’t realise is that plenty of the memes we see on Instagram, Facebook, Twitter and even Youtube originate on TikTok. Meme formatted videos and text-based relatable humour are currently the foremost popular format on the platform and this isn’t departure anytime soon.

Whilst they often revolve around relatable everyday situations like stubbing your toe, sleeping through your alarm and having to stay late at work on a Friday, meme culture on the platform typically uses a song to drive the content forward. this is often often how Old Town Road became the foremost talked about song of 2019! Creators would drink “Yee Yee Juice” and alter into a more ‘western’ persona in time for the song’s drop. See below for a couple of examples.

However, for brands trying to urge involved the meme culture on TikTok, you've to tread carefully. there is a risk of falling into the ‘trying too hard to be cool’ territory. So, it is vital to make sure you include the next elements before becoming an area of the conversation:

The content is relatable.
The content is humorous.
The content is accessible and easy for others to hitch in.
Memes attract many views so if its done right, you've a high chance of ending au courant the trending page, your song being heard by many of us and getting users to share the song on various other social platforms. We predict this trend is simply going to become more relevant in 2020.

2. INFLUENCER COLLABORATION

Whilst the influencer marketing trend has exploded in recent times, it’s looking to become an honest more common marketing practice for businesses, with the market predicted to achieve $5-10 billion within the upcoming year. Music marketers are starting to notice of the marketing potential of TikTok influencers. Are you ready to beat your competition?

In what ways am i ready to use influencers on TikTok?
Influencers on TikTok have their own community of loyal followers who respect their opinion and take up their recommendations. Use influencers to plug a song and gain exclusive access into audiences that are already warmed up without having to undertake to to all or any the leg-work.

An example of how you'll use influencers on TikTok comes from a campaign we ran with record label ‘The Other Songs’ to plug their artist Ruth Anne’s new release ‘Love Again’. Our concept involved our TikTok influencers confessing their insecurities while the chorus of the song played within the background. Fans then ‘dueted’ to the video, using TikTok’s duet chain feature, where they created their own inspired content alongside the influencers’.

Our #PromoteLove campaign went viral, driving an entire of 1.5m views. The hashtag also broke into the very best 20 on TikTok!

3. VIRAL COMEDY CHALLENGES

We’ve established that TikTok content is relatable and organic, but another trend that dominates the platform are viral comedy challenges. Comedic style content is seen in prank videos, dance challenges and sketches on the platform. we all skills well Gen Z answer comedy combined with music on the platform, so we predict that this is often often going to be a trend to watch an eye fixed fixed out for in 2020.

TikTok’s short form video style, including the multitude of TikTok’s effects and an honest song really lends itself to comedic content. We predict that the platform goes to be pushing out even more new effects in 2020. This almost endless amount of options will allow creators to consistently come up with new creative ways to plug hot new music.

A good example of using these effects was a song challenge we did for iZNiiK’s song release ‘pĂ©rdoname’. This challenge itself was simple but relied heavily on the effect to make it funny and thus the song was successful thanks to it.


4. SELF-CARE & mental state AWARENESS

Whilst TikTok relies quite heavily on comedy, there is a significant side to Gen Z’s favourite platform, rooted in self care and mental state awareness.

Gen Z are a generation characterised by their social awareness. they're more affected by world events than previous generations because of the constant output of knowledge at their finger-tips.

Because of this, topics like mental state and self-care resonate more within this generation and TikTok has become a secure place to talk about these issues. as an example , #selfcare could also be a well-liked hashtag on the platform which has now amassed over 133m views.

We predict that this trend are getting to be a huge one to watch out for in 2020. Particularly for music brands looking to plug artists with a uniform message. We ran a campaign for Decca Records artist AURORA which revolved around mental state awareness by incorporating the duet feature and thus the #youcancrychallenge hashtag.

The challenge was seeded by an initial chain of 13 of our TikTok influencers, who then encouraged their fans to duet with them, creating what Fanbytes calls a “solidarity chain”. This produced over 3k fan made videos and an incredible 1.5m hashtag views.


The Top 4 TikTok Trends Music Marketers got to be careful For In 2020

      Top 4 TikTok Trends Music Marketers got to Watch.2020.

Let's Get Started!

TikTok content is busy and constantly changing. So, it are often overwhelming having to remain up with this trends on the platform. you've probably thought: how am i ready to stay up thus far and win on the platform without missing a beat?

Well, this is often often where we come in…

Having helped brands like Universal, Warner & Sony Music to master the music trends and build a way on TikTok, we've cracked the science of the thanks to create global hits and switch your artists into stars overnight by utilising the relevance of popular content.

Using our TikTok expertise, we've made predictions on what we expect are becoming to massive trends on TikTok in 2020. So, without further ado, let’s grind to a halt in.

1. MEME CULTURE
As marketers, we are all aware of how memes dominate the social media world. But what plenty of marketers don’t realise is that plenty of the memes we see on Instagram, Facebook, Twitter and even Youtube originate on TikTok. Meme formatted videos and text-based relatable humour are currently the foremost popular format on the platform and this isn’t departure anytime soon.

Whilst they often revolve around relatable everyday situations like stubbing your toe, sleeping through your alarm and having to stay late at work on a Friday, meme culture on the platform typically uses a song to drive the content forward. this is often often how Old Town Road became the foremost talked about song of 2019! Creators would drink “Yee Yee Juice” and alter into a more ‘western’ persona in time for the song’s drop. See below for a couple of examples.

However, for brands trying to urge involved the meme culture on TikTok, you've to tread carefully. there is a risk of falling into the ‘trying too hard to be cool’ territory. So, it is vital to make sure you include the next elements before becoming an area of the conversation:

The content is relatable.
The content is humorous.
The content is accessible and easy for others to hitch in.
Memes attract many views so if its done right, you've a high chance of ending au courant the trending page, your song being heard by many of us and getting users to share the song on various other social platforms. We predict this trend is simply going to become more relevant in 2020.

2. INFLUENCER COLLABORATION

Whilst the influencer marketing trend has exploded in recent times, it’s looking to become an honest more common marketing practice for businesses, with the market predicted to achieve $5-10 billion within the upcoming year. Music marketers are starting to notice of the marketing potential of TikTok influencers. Are you ready to beat your competition?

In what ways am i ready to use influencers on TikTok?
Influencers on TikTok have their own community of loyal followers who respect their opinion and take up their recommendations. Use influencers to plug a song and gain exclusive access into audiences that are already warmed up without having to undertake to to all or any the leg-work.

An example of how you'll use influencers on TikTok comes from a campaign we ran with record label ‘The Other Songs’ to plug their artist Ruth Anne’s new release ‘Love Again’. Our concept involved our TikTok influencers confessing their insecurities while the chorus of the song played within the background. Fans then ‘dueted’ to the video, using TikTok’s duet chain feature, where they created their own inspired content alongside the influencers’.

Our #PromoteLove campaign went viral, driving an entire of 1.5m views. The hashtag also broke into the very best 20 on TikTok!

3. VIRAL COMEDY CHALLENGES

We’ve established that TikTok content is relatable and organic, but another trend that dominates the platform are viral comedy challenges. Comedic style content is seen in prank videos, dance challenges and sketches on the platform. we all skills well Gen Z answer comedy combined with music on the platform, so we predict that this is often often going to be a trend to watch an eye fixed fixed out for in 2020.

TikTok’s short form video style, including the multitude of TikTok’s effects and an honest song really lends itself to comedic content. We predict that the platform goes to be pushing out even more new effects in 2020. This almost endless amount of options will allow creators to consistently come up with new creative ways to plug hot new music.

A good example of using these effects was a song challenge we did for iZNiiK’s song release ‘pĂ©rdoname’. This challenge itself was simple but relied heavily on the effect to make it funny and thus the song was successful thanks to it.


4. SELF-CARE & mental state AWARENESS

Whilst TikTok relies quite heavily on comedy, there is a significant side to Gen Z’s favourite platform, rooted in self care and mental state awareness.

Gen Z are a generation characterised by their social awareness. they're more affected by world events than previous generations because of the constant output of knowledge at their finger-tips.

Because of this, topics like mental state and self-care resonate more within this generation and TikTok has become a secure place to talk about these issues. as an example , #selfcare could also be a well-liked hashtag on the platform which has now amassed over 133m views.

We predict that this trend are getting to be a huge one to watch out for in 2020. Particularly for music brands looking to plug artists with a uniform message. We ran a campaign for Decca Records artist AURORA which revolved around mental state awareness by incorporating the duet feature and thus the #youcancrychallenge hashtag.

The challenge was seeded by an initial chain of 13 of our TikTok influencers, who then encouraged their fans to duet with them, creating what Fanbytes calls a “solidarity chain”. This produced over 3k fan made videos and an incredible 1.5m hashtag views.


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